You will learn how to apply knowledge of economics and strategy to influence business performance and to improve strategic thinking and decision-making in a competitive business environment.
Best Campaign led by Data The winning entry in this category should demonstrate the best use of small or big data, which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA, or increase in ROI.
Our Professors and lecturers are engaged in research on topical issues such as industry performance and productivity, consumer choices, renewable energy and storage, innovation and patents. BU Competitive Business Analytics. Students are responsible for taking courses in the prescribed sequence as necessary.
Students learn how to build effective relationships, communicate effectively, solve problems and lead projects. By the end of the course the student should be able to understand the importance of risk and return, valuation of corporate securities and derivative instruments, diversification, efficient markets, portfolio performance evaluation measurements and investment strategies.
Federal Reserve Bank, affect the ability of businesses to obtain financing. Assigned readings will come from periodicals and books as well as from research reports. The class culminates with student- teams presenting a detailed analysis and recommendations to a panel of executives and persuading them that the recommended strategy is not only feasible, but also practical for the stakeholders involved.
The winning work could be that for a global brand or global brand campaign adapted for local execution, so long as it shows initiative specifically for the local audience, recognising cultural nuances.
Particular emphasis is placed on the effects culture has on organizational and managerial behavior.
Candidates will only be scored on out of the questions. There are no trick questions. The integration of elements of the marketing mix is studied in depth product development, pricing, promotion, and distribution and the application of specific marketing techniques product positioning, segmentation, product line strategy is examined.
Best Campaign led by the Creative Idea The category rewards an outstanding creative idea which provided a game-changing solution to an international media and marketing challenge. Study and practice of the writing process and revision in terms of expository writing modes for an academic audience.
Students cannot register for an Independent Study until a full proposal is approved by the faculty sponsor, department chair, and academic dean. For-profit and nonprofit businesses achieve their goals through the four steps of management: Acquire skills in a ready-to-learn environment with state-of-the-art equipment.
Your presentation must cover the following topics: BU Communicating Leadership.
Allows you to close critical skills gaps more effectively.Wal-Mart Stores, Inc. Enterprise Strategy. Price, access, assortment & experience drive a customer’s choice of retailer.
Historically, Walmart led on price and assortment. Wholesale Credit is an integrated underwriting, monitoring and product management division servicing wholesale businesses in Business Banking, Global Commercial Banking, Commercial Real Estate, Global Corporate & Investment Banking (GCIB) and Global Wealth & Investment Management.
Principal, Business Strategy, Adobe Systems Incorporated “The highly relevant cases allowed me to develop insight that I could immediately apply to my role within my company.” Vice President, Global Academic Relations, Elsevier. this paper will highlight some of the most pertinent issues that need to be addressed when competing in the international business environment pertaining to risk management.
Unit Global Business Strategy Level 7 15 Credits Sample assignment Scenario You have been appointed as a market analyst in a small investment bank, which manages the wealth of many clients. Global Business Strategy (GBS) provides insightful review, perspective, 15 days ago - save job - more - Senior Vice President, Global Strategy.
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